Change or Die

From the May '05 issue of Fast Company. This article popped up in many places on the web last week - thought it was an interesting read. Excerpt from the beginning of the article:

"All leadership comes down to this: changing people's behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better....

...What if you were given [a] choice?......we're talking actual life or death now. Your own life or death. What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? If you didn't, your time would end soon -- a lot sooner than it had to. Could you change when change really mattered?......Yes, you say?

...You're probably deluding yourself. You wouldn't change.....Here are the odds, the scientifically studied odds: nine to one........."